About Jeff Patrick

Fractional AI lead for agencies moving from AI experimentation to operational value.

Fractional AI lead for agencies moving from AI experimentation to operational value.

Fractional AI lead for agencies moving from AI experimentation to operational value.

I’m an experienced digital marketing leader with a history of identifying and leveraging technology shifts to create new business value for marketing agencies. Today, my work focuses on AI strategy and agent development for B2C digital marketing teams.

I’m an experienced digital marketing leader with a history of identifying and leveraging technology shifts to create new business value for marketing agencies. Today, my work focuses on AI strategy and agent development for B2C digital marketing teams.

I’m an experienced digital marketing leader with a history of identifying and leveraging technology shifts to create new business value for marketing agencies. Today, my work focuses on AI strategy and agent development for B2C digital marketing teams.

Jeff Patrick headshot

25+

years in digital marketing leadership

4

years focused on AI strategy and agents

100+

major nonprofit and B2C clients served

$100M+

generated online through client programs

50+

speaking engagements for 30,000+ professionals

Current Focus

The strategy-first approach to AI for marketing

The strategy-first approach to AI for marketing

I bridge the gap from AI experimentation to real business value. My work helps B2C digital marketing agencies move from AI pitch deck to operational services, with every roadmap and agent system grounded in client outcomes, brand governance, customer journeys, and financial return.

Top Skills

C-level agency management

Digital marketing strategy

AI program development

French language

Pillar 01

Strategic AI Roadmapping Service

Practical AI frameworks and plans: AI readiness audits, tech stack integration, and 24-month implementation roadmaps aligned with KPIs and brand governance.

Pillar 02

AI Agent Development

Functional, phased agentic systems that expand in capability and value according to the AI framework and implementation plan.

Experience

A career at the intersection of marketing, technology, and agency leadership

2023 — Present

AI4Mktrs · San Francisco

AI Strategy & Agent Development for Marketers

Helping B2C digital marketing agencies move from AI pitch deck to operational services through AI readiness audits, strategic roadmaps, and phased agentic systems.

2024 — 2025

The diaTribe Foundation

Chief Strategy Officer, Fractional

Drove strategic plan development and implementation, with emphasis on incorporating AI into a legacy health media business and key organizational workflows.

2013–2017

Merkle

Chief Strategy Officer, VP Strategy

Led strategy experts delivering integrated marketing services to B2C organizations. Defined innovation programs, go-to-market strategy, the core services value proposition, and executive new business strategy.

2002–2012

Common Knowledge LLC

CEO, President, and Founder

Built a digital fundraising and marketing agency serving 100+ major nonprofit brands including American Red Cross, ASPCA, Sierra Club, Save the Children, and UNICEF. Grew annual sales to $5M, staff to 15, raised $100M+ online for clients, and delivered roughly 75 websites.

1995 — 2022

Social Stream · COHORT3 · Patrick Associates

Founder roles across AI, fundraising, and research

Founded Social Stream, bringing sophisticated individual giving programs to small nonprofits at a fraction of traditional agency cost. Earlier, founded and built COHORT3 to deliver research and practical guidance for business professionals.

1983–2001

Patrick Associates · Local Voice · Hayes · AMP

Technology, CRM, automation, and early SaaS leadership

Founded Patrick Associates, grew product and service sales to $3M annually, and built early enterprise sales force automation systems. Earlier work included French automotive market expansion and manufacturing automation software engineering.

Education

Schiller International University

Paris, France

MBA, 1990–1995

Shippensburg University of Pennsylvania

BS, Computer Science · 1980–1984

Connect

AI4Mktrs · San Francisco

Company: ai4mktrs.com · LinkedIn: /in/jeffreympatrick

For agencies

One senior partner. Strategy through rollout.

Move your clients from AI ambition to working agentic systems.

Move your clients from AI ambition to working agentic systems.

jeff@ai4mktrs.com