AI Strategy + Agent Development for Agencies

New AI-related revenue for your agency, planned and built with you and one experienced partner.

New AI revenue for your agency—planned and built with you and one experienced partner.

New AI-related revenue for your agency, planned and built with you and one experienced partner.

I help your digital marketing agency win new business and protect client retention with AI strategy and agent development services - as a plug-and-play fractional AI Strategist and Agent Developer.

I help your digital marketing agency win new business and protect client retention with AI strategy and agent development services - as a plug-and-play fractional AI Strategist and Agent Developer.

I help your digital marketing agency win new business and protect client retention with AI strategy and agent development services - as a plug-and-play fractional AI Strategist and Agent Developer.

Jeff Patrick headshot

25 + 4 equals your partner who’s actually run an agency.

25 + 4 equals your partner who’s actually run an agency.

25 + 4 equals your partner who’s actually run an agency.

25+

years of digital marketing consulting experience

4

years of AI strategy & agentic system development

  • Agency Founder/CEO of a high-growth digital marketing team, with exit after 10 years

  • Chief Strategy Officer at Merkle, working with 100+ digital marketing clients.

Ready to plug into your agency—without adding a full team.

Why agency leaders bring me in

Three paths for our work together to turn AI from a slide in a pitch deck into margin on your P&L.

01 / Zero-Risk Expansion

Instantly add white-labeled AI capability.

Services: AI audits, strategic roadmaps, and custom autonomous agent development. Use cases: AI-driven marketing strategy and planning, campaign development and management, lead development pipelines, data analysis and reporting dashboards, and more.

02 / Marketing-Native Engineering

Built by someone who speaks fluent marketing.

Unlike software developers who lack context on ROAS, client retainers, or agency margins, every AI system is architected by me - someone fluent in marketing, client management, and campaign analytics.

03 / Margin Expansion & Churn Defense

Step up as an AI-first agency.

Get staffed and equipped with the agentic technology to transform your clients’ results. Build the high-demand AI services needed to retain your most important accounts, while equipping your team to win new logos.

The financial case for going fractional

The financial case for going fractional

Typical rates for a fractional AI Strategy Lead and Agent Developer, set against an equivalent full-time hire and the new revenue the role unlocks.

Fractional cost

$8K–15K/mo

10–20 hrs/week of senior AI strategy and build capacity, no ramp time.

Vs. equivalent FTE

$26K–38K/mo

Fully loaded year-one cost of a senior FTE: salary, payroll tax and benefits, recruiting, and tooling.

New retainer revenue potential

$15K–60K+/mo

New AI service gross revenue for the agency, building from a pilot cohort up to full capacity.

At an average fractional fee of $10K/month, most agencies reach net-positive ROI after closing just two clients - with net margin scaling from roughly $5,000/mo at pilot volume to $60,000+/mo at full capacity.

One senior partner. New AI-related recurring revenue.

One senior partner. New AI-related recurring revenue.

Move from an AI slide in your next pitch to a working service line—without adding a software team.

Move from an AI slide in your next pitch to a working service line—without adding a software team.

Talk with Jeff